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What (who) is own brand - definition

BRAND FOR GOODS MANUFACTURED UNDER CONTRACT

Private brand; Store brand; Own label; Own-label; Private label brand; Own brand; Store Brand; In-house brand; House brand; Private label service; Private-label; Home brand; Own branded; Dealer's brand; Private Label Manufacturers; "Private Label"; Private Label; Own brands; Home brands; Store brands; Shop brand; Exclusive brand

own brand

Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. (BUSINESS)

This range is substantially cheaper than any of the other own brands available.

...own-brand cola.

N-COUNT

own label

Own label is the same as own brand
. (BUSINESS)

People will trade down to own labels which are cheaper.

N-COUNT

Private label

A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.: Any time a product is packaged under a label owned by a retailer, it can be called private label.

https://en.wikipedia.org/wiki/Private_label

Wikipedia

Private label

A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. The term often describes products, but can also encompass services.

The most common definition of a private label product is one that is outsourced, in which a firm is contracted to make a product under another name. However, it can also define products made in retailer-owned firms. For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties; the remaining 40% was manufactured internally by plants owned by Kroger. Private-label producers are usually anonymous, sometimes by contract. In other cases, they are allowed to mention their role publicly.

https://en.wikipedia.org/wiki/Private label

Examples of use of own brand

1. Hamas is waging its own brand of psychological warfare.

2. Victoria Beckham is suing the Los Angeles fashion label that made her own–brand jeans.

3. Al–Sawani has also developed its own brand names including White & Trendy and Domvs.

4. So far, so predictable, but the Midwest state retained its own brand of confrontation.

5. Among the worst offenders is Marks Spencer‘s own–brand banana smoothie.